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Web Content Management System (CMS)

web content management solution to expand web site content

Your business drives your site which drives a dedicated CMS

No doubt a way of changing and inserting fresh content into a web site (content management) is necessary. Too many pre-built solutions for content management systems are available in the marketplace, both commercial and open source. Don't be chained by none of them. Your business and the way you have decided to conduct it has to stay at the heart of your web adventure. CMS centric web sites (which are web sites created around an existing CMS piece of technology) can quickly become unfairly complex and rigid, preventing your site from growing with and adapting to your business strategy.

It's simply the other way round that it has to be ! your business dictates the functionalities of your web site, which remains open and free from whichever rigid functionality implementation. Building a simple but effective content management system around the architecture of your web site is a much wiser choice

Search engine friendly CMS in support of your web site

A good content management system needs therefore to be able to scale along with the web site solution and business that it supports, whilst (and this is of dramatic significance) remains search engine friendly. Some key features to look out for building a CMS are :

  • Meta and title tag per page customization: the CMS must allow entering your own meta tags for each page, as well as allow full customization of title tags for each page
  • It should create keyword rich and static URLs, although preventing doubling content on a different URL (or managing a 301 redirect functionality)
  • The CMS is flexible and should not require that all content pages be linked to from the home page navigation. This allows content to be added for SEO purposes, without adding it to the main navigation
  • Customizable image naming and alt tags for images: a good CMS will allow you to create custom alt tags and title attributes, assuring an higher web visibility

Contact RasadaCrea for getting more information and advices about a wise integration of a dedicated content management system to your site. Our web trainings can be of interest to you too